October is Breast Cancer Awareness Month, and at Hollie Ray, it’s a time to give back to a cause close to our hearts. Through our annual Think Pink campaign, we invite you to shop with purpose and help support cancer survivors right here in Nashville.
This year feels especially meaningful as we celebrate Hollie Ray’s 10-year anniversary and welcome someone very special to Tennessee: our grandmother, a breast cancer survivor.
The Heart Behind Think Pink
Breast cancer has affected multiple women in our family, including our grandmothers on both sides. Our dad’s mom passed away when she was just 49. We were young girls when we first learned how deeply breast cancer could affect a family, and that connection has stayed with us ever since.
Our mom’s mom is a survivor who celebrated her 85th birthday in June. She recently moved to Tennessee to live with our parents, and we’re so grateful to have her close as we celebrate this milestone year for Hollie Ray.
Think Pink is our way of honoring the women we love, remembering someone we lost far too soon, and supporting others whose lives have been touched by cancer.
Supporting Life After Cancer
Our campaign benefits Vanderbilt-Ingram Cancer Center’s REACH for Cancer Survivorship Program here in Nashville.
We chose REACH because we love that support continues after treatment is complete. Finishing cancer treatment is a meaningful milestone, but survivors may still face physical, emotional, and everyday challenges. REACH provides follow-up care and personalized survivorship guidance to help them move forward.
While Think Pink centers on breast cancer awareness, REACH welcomes survivors of all ages and cancer types, regardless of where they received treatment.
Shop Pink and Give Back
Our Think Pink collection brings together pink favorites with comfort, self-care, and awareness in mind. Whether you’re choosing something for yourself or a thoughtful gift for someone you love, your purchase can help give back.
Throughout October, Hollie Ray will donate 25% of the purchase amount of every item in our Think Pink collection to Vanderbilt-Ingram Cancer Center’s REACH for Cancer Survivorship Program.
The campaign runs October 1–31, so you can shop the collection in stores and online all month long.
A Little Can Add Up
You can also participate by adding $1 or any amount you choose at checkout in our stores. You don’t have to purchase a Think Pink item to make a donation, and every contribution is appreciated.
Together, those small acts of generosity add up throughout the month and help us support a cause that means so much to our family.
Thank You for Being Part of Our Story
As we celebrate 10 years of Hollie Ray, we’re grateful for the community that has grown alongside us. Thank you for shopping pink, giving back, and helping us honor the women who inspired this campaign.
With love,
Erica & Noelle
Comments