The Blog

Written by: Erica Reynolds, CEO and Co-Founder of Hollie Ray When you think about how many small businesses surround you in your everyday life, it’s pretty incredible. Every storefront you pass represents years of dreaming, planning, risk-taking, late nights, early mornings, and a whole lot of heart. Yet, so many shoppers still default to big box stores or online giants without considering what their local small businesses offer — and what’s at stake when they’re overlooked.

Introducing Our Exclusive Hollie Ray Valentine’s Collection Valentine’s Day looks a little different around here — think candy hearts with a Nashville twist, cozy sweatshirts made for coffee runs and date nights, and graphics that feel equal parts romantic and hometown proud. Our exclusive Hollie Ray Nashville Valentine Collection was designed in-house and made just for this season, inspired by everything we love about Music City! This collection is limited, locally inspired

Looking for the perfect outfit for date night? 💕 Our Valentine’s Edition Date Night Inspo is filled with romantic dresses, flirty tops, and effortlessly chic pieces made for dinners, drinks, and everything in between. Consider this your sign to fall in love with your next night-out look.

The Medina Cardigan has quickly earned best-seller status at Hollie Ray — and for good reason. It hits that sweet spot between trendy and timeless, making it a piece you’ll reach for season after season.

Our favorite essential pieces for building an expertly crafted wardrobe!

Western shoes have officially earned staple status at Hollie Ray Boutique. What started as a trend has turned into a go-to style we wear year-round — from Main Street Franklin to nights out in Nashville. Cowboy boots and western-inspired shoes aren’t just for concerts and country nights anymore. They’re everyday, wearable, and endlessly versatile. Here’s how we’re styling western shoes the Hollie Ray way. Western Shoes with Dresses: An Everyday Favorite One of our favorite wa

Expect to see florals, stripes, matching sets, and pastels all season long! Elevated Athleisure Elevated athleisure is taking center...

See the standout styles and brands that made this year unforgettable! Top Styles "Ryu Sweaters" "All Day Denim Jackets" "Aja Sweaters"...

Designed to make your holiday shopping easy and stress-free. Candles Our selection of candles includes locally crafted brands as well as...

Here are the top five trends that you can expect to see more of this fall. Midi Skirts You can easily match them with items you already...

Helping you put together the perfect outfit for all your upcoming occasions. Are you attending a special event and want to make sure...

Get ready to fall in love with Hollie Ray's best selling item, the "Ryu" sweater. At Hollie Ray, our customers can't get enough of the...

Choosing an outfit for any special event can be challenging, which is why we have curated a selection of dresses for you to pick from....

Flirting with Fall: Your Guide to Effortless Transitional Outfits

Hollie Ray Boutique Opens New Location in Franklin, Tennessee.